April 12, 2007


Mint Doorbell is a Mint Pepper that chimes every time a visitor hits your site. It reminds me of the early days of this site. In 1996, studio2f.com was a Power Mac 8500 located in my tiny NYC bedroom. Apartment 2F above Two Boots Pizza in the East Village.

The Mac 8500 ran Mac OS7 and WebStar as it's webserver. Two of my favorite WebStar server plugins were a embedded webcam app that streamed progressive jpeg video of Avenue A to the world-- and HitTunes a plugin that played user-configurable sounds when certain documents were requested from the webserver. I was fascinated back then watching hits roll in. All day and night the server would make a faint click noise for each hit. Click...Click....Click. When changing jobs, I'd be pulled to the onscreen log every-time I heard my portfolio or resume was requested to read the reverse DNS and identify the agency or design firm that was courting me.

It's was obsessive, compulsive and probably not very healthy. I should probably pass on installing this Pepper.


May 15, 2006

Paradigm shift

Sign of the times. Teens can’t name major TV networks. But they all know the iPod and the iTunes store. This should be a huge wake up call to the entertainment industry. Conform or be cast-out.


June 24, 2005

Tag- who’s it?

The flipside of folksonomies:

Del.icio.us has another problem. It doesn’t allow spaces in tag names, resulting in the use of non-existing words: tocheckout is one of them. Thus, in certain cases, you only have the choice to assign flawed metadata to the content you tag, thereby lowering the value of your tagging effort.

Without a defined structure (for both users and services), the accumulated metadata is going to end up as a mess. If everyone is using their own tagging nomenclature (photo, photography, pics, pictures, snaps, etc.), and each service is collecting tags with different semantics (movabletype, movable type, movable+type, etc.)— in the end the collective data isn’t going to be all that easy to sort through and the value of tags is going to be lost.


March 7, 2005


Ah the good old dotcom days. Free shipping and a squishy-toy with every order.

I was never much of a Kozmos patron, but in my East Village freelance heyday I’d regularly Urban Fetch snacks, ice cream and the occasional Cosi ham and cheese sandwich. Those that do not learn from the past are doomed to repeat it:

  1. Idle bike messengers
  2. Lazy people
  3. ???
  4. Profit!

or Da Ali venn diagram: “this circle represents people who like ice cream, and the other one represents people who have hands. the part in the middle is our target market”


January 24, 2005

½ million served

My dumb little page counter says that since mid June ‘04 this site has served 500,701 unique visitors. 62,499 visitors a month. Not a lot, but more traffic than I would have guessed. I’ll have to spend some time running the log through Summary to get a more accurate accounting— breaking down popular pages, top days, top hours and top referrers.


January 13, 2005

Comment feed

There’s a lot of great content being generated below the surface of this site. I’ve decided to generate a feed just of comments— The atom comment feed is located here. The feed provides the last 10 entries with comments and the last 10 comments within an entry. Of course you’ll need a feed reader.

I’m all about the RSS feeds these days. I’m actually disappointed when I come across sites that don’t offer feeds. Especially forums. All forums should be generating topic and post feeds. It’s a no brainer. Dunc has integrated RSS feeds into the SQL-Ledger deployment that we’re rolling out. It has the potential to be a handy tool to track invoices as they’re generated. Feed me feeds.


December 22, 2004

MPAA: The RIAA Sequel

Mark Pesce on bittorrent.

Hey, Hollywood! Can you feel the future slipping through your fingers? Do you understand how badly you’ve screwed up? You took a perfectly serviceable situation - a nice, centralized system for the distribution of media, and, through your own greed and shortsightedness, are giving birth to a system of digital distribution that you’ll never, ever be able to defeat…

It’s said that the best sequels are just like the original, only bigger and louder. Ladies and gentlemen, prepare yourselves for one hell of a crash. This baby is now fully out of control.

Via Waxy


December 16, 2004

Media overload

Too much of a good thing. I can’t tell you how much this hits the nail directly on the head for me. After the wedding we pooled everyone’s memory cards into a collection of over 6000 photos. Weeding through all of them to edit out the bad and save the good was a daunting task. It stole all of the magic from the photos and the moment.

These days after a party I get 3 or 4 emails to visit people’s flicker or shutterfly galleries. Enviably each gallery contains the exact same moment of time from a slightly different perspective— the standard group shot with multiple cameras capturing it. Instead of taking time to enjoy and absorb each photo, I breeze through them and usually give up half way through the slideshow.

When I worked on Kodak at Ogilvy we tried to define snapshots as “social currency.” Every group has one person that always has some choice snapshots to give you (that’s you, Maura) that make you feel good. That’s the payoff. Now that everyone has a digital camera, and everyone has an online gallery, I get overwhelmed with hundreds of photos of the same moment. And for some reason, under or over exposed photos that you would have tossed out at the photomat seem to be acceptable if they’re posted to the web.

I miss holding in my hands high gloss prints with little white borders. This brings me back to my storage problems. What will we have in 20 years? A shoebox of prints and negatives? Or corrupt CDRs and defunct storage devices chocked full of imprisoned memories.

I can’t even begin to get started on the overload of digital music. I have so much music, I don’t know what to listen to anymore. I now listen to less music than I did 2 years ago.


September 22, 2004

New NetNewsWire

netNewsWireIcon.jpgNetNewsWire 2.0b has been released. NetNewsWire has always been my favorite RSS reader, but I dumped it ages ago in favor of Shrook. In my experiance, Shrook is a buggy, slow, unreliable reader. Shrook’s saving grace has been the ability to synchronize your feed reading across multiple machines. Finally NetNewsWire supports syncing, and I’m back. I watch over 200 feeds, and Shrook was a dog at handling all those feeds. NetNewsWire is wicked fast, has a clean UI— and it syncs with .Mac!


June 18, 2004

Your way, right away

Dailedin, inspired by "my kingdom for a killfile" has created boingboing lite by parsing their RSS feed to provide a sanitized view of boingboing. It's another excellent use of RSS. I'm interested to see what Cory, et al. think of the filtered, repurposed content. In other news... as seen elsewhere (or everwhere) on the web: Cory Doctorow's great anti-DRM speech to Microsoft employees. (via waxy)


June 3, 2004

In the tradition of soap companies leveraging soap operas to sell soap-- behold bloggertising (a special advertising section)

Seems no different than the stealth-promo-content generated by others. It's just packaged as one of those "blogs" that all those crazy kids are into today. (update: I see Gothamist has a much deeper look into it.)


May 11, 2004

Unmediated communication
Shirky on how cameraphones are today's Gutenberg press... (via boingboing)

Totally off topic, I worked with Clay at CKS|Partners for a nanosecond in internet time. My first day on the job as an Art Director, I was called into a meeting with the Creative Director and Clay (and possibly K.S., I can't quite remember). The group was heatedly debating the creative direction of a CitiBank Visa card site. The CD wanted me to backup his concept of implementing a spinning 3D credit card that featured the site's navigation on both sides. I sided with Clay-- a spinning 3D multisided site navigation was a very bad idea. In 1997 the bandwidth wasn't there. The usability would be terrible with 1/2 the site navigation hidden during a rotation, the FutureSplash (soon to become Macromedia Flash) plugin had little penetration, and most of America was still dialed up. Two Wongs don't make a right. That was my first Clay experience. The dude is one smart cookie. Last time I saw him was at a Nascent State party many years ago, and I'm sure he didn't have any idea who I was.


May 10, 2004

nigritude ultramarine
SEO optimization contest.. nigritude ultramarine I figured I'd give it a whirl. First prize is a Sony LCD and iPod mini for the site that can get google's #1 pagerank for the terms nigritude ultramarine. More on nigritude ultramarine here.

More ...


April 2, 2004

Stealing sites

Here's a tip: If you're going to steal someone's website design- and position yourself as branding experts- don't link to graphics on the stolen site's server. This pisses me off to no end.


February 29, 2004

RSS Spam
Slashdot has an article entitled RSS Web-Feeds, The Next Big Thing?. RSS isn't going to be pure for much longer. Advertising is soon going to start creeping into all of your subscriptions. Studio2f's feed is still ad free!


January 26, 2004

Say no to spec

The always excellent zeldman.com has a great summary of why working on spec is bad for everyone. In the post dot bomb era, I get so many RFPs that require sample layouts or rough creative explorations. It's always a losing proposition. I fill those requirements of the RFP with a concise explanation of how I reach a functional design that meets the design/marketing goals: After the discovery phase is over, and key business objectives have been defined- can a targeted and strategic design be generated. Design doesn't begin until the strategy and a goal is in place.


January 24, 2004

Server Upgrade

Phase I compete. The server has finally moved to Panther. I did a clean install of 10.3 and it's taken me a few days to get everything rebuild and complied. I'm noticing some performance problems with apache that will need diagnosing. Let me know if anything else is not functioning correctly. With the upgrade done, I can finally focus on finishing the XHTML redo of this site.


December 23, 2003


This guy has helped himself to the studio2f stylesheet. Appearently he's building a photoblog. What these boneheads don't realize - because they're too lazy/untalented to design their own- is that the stylesheet they keep stealing links directly to images on MY sever. If you're going to steal from me, why don't you just steal the whole damn thing and use your own bandwidth? You should also be warned that your 5 finger stylesheet is 4 years old and hardly compliant. Come back in a month and you can steal the whole XHTML site update.

Update: He's using another stylesheet now. Guess mine wasn't good enough!

More ...


December 10, 2003


October 24, 2003

How did I ever live without it?

I've seen the light. I don't how I lived without CVS in my development all these years. Never again will I build a site- or anything else- without Concurrent Versions System.

Get the book. Setup your own OSX CVS server. Use BBedit or another client. Build and test better sites faster. You won't beileve you've worked for so long without this type of version control.


October 14, 2003

Comment de-spamming

Jay Allen has built a blacklist plug-in to filter Movable Type comment/trackback spam. A must have to stop the ever grow blog spam problem. Great plug-in that was installed in less than a minute on studio2f.


October 9, 2003


I stumbled upon an AIGA case study written from the winning side of a failed pitch I worked on. This was one of the first OgilvyOne Interactive pitches after the fall of Mike Troiano's OMI (Ogilvy Mather Interactive). It's just before Jan Leth turned OgilvyOne Interactive into the creative powerhouse that it is today. As the different agencies developed pitches to define the IBM online brand- within Ogilvy we were fighting against ourselves with "Brand Stewardship" politics. My team lead by Mike Tardif and Michael Baldwin- working for Ogilvy & Mather Worldwide (advertising)- was in a headed battle with the OgilvyOne players (direct marketing). It was prime example of the integrated communications failures that big agencies were facing as they fumbled to figure out how to handle the "New Media." In the end, we combined separately developed creative into one poorly executed pitch that allowed Carol Moore to hand the business to Clement Mok. Two years later Studioachitype lost the IBM.com store redesign to my new team at a more focused CKS|Partners. Full circle. The same insanity repeated again at DDB Needham years later for Compaq.

I don't miss those early web days at all.


September 16, 2003


September 3, 2003


I finally have BlogTimes installed. Blogtimes is a wonderfully useless plugin that graphically plots the time of your posts on a graph of 24 hours. You can see the current month's chart it at the top of the left hand navigation. What a bear. It took me forever to get it to use my Fink'ed GD. The last 3 month's of studio2f BlogTime graphs are here.


August 5, 2003

New Google Operator

Google keeps getting better and better. Now if you include a tilde (~) in front of a search word, Google will search for that word as well as any of it's synonyms. More info...


July 30, 2003

Stolen again!
This entry is over 3 years old. The offending site is long gone. The bloke that help himself to it turns out to be an alright guy and not a half bad designer on his own.


July 24, 2003

Embedded people.

Journalism as we know it is on the verge of immense change. A truck driver films a pile up with his cameraphone. MoBloggers scoop traditional news sources during a horrific accident. Students call CNN on their cellphones instead of 911 during a school shooting. Anyone with a cameraphone has become an embedded photographer. Anyone with a blog is now an embedded journalist. As mobile technologies become more pervasive, realtime individual news gathering is going to feed the hungry 24 hour cable network news monster.

"Mobile cameras will be extraordinary tools for witnesses to capture events with more immediacy than news organizations can provide."

Any day now a world changing event is going to be blogged long before the network satellite trucks can get there.


July 18, 2003

Honeypot Catch #2

New spam catch... Same IPs captured... Same times... Same talk21.com contact info. I'm going to track this guy down.

More ...


July 18, 2003

Strange Google Listings

For the longest time I've been tracking the google keywords that lead to studio2f. There's always some wacky ones- but today I'm a surprised to see that I'm google link number #10 for "photos of girls getting screwed by machine". Obviously there's something interesting here that I've been missing.


July 15, 2003


Studio2f wins the Gold in the Art Director's Club
E-Commerce category for the design of JoanneHudson.com!



June 28, 2003


June 24, 2003

Mo-Fo Blogging

This Times article is posted in blogs all over the place. The problem with textamerica is that I've already GOT a blog. I don't need another. What I've been looking for is something like audioblog but for cameraphone users. I want to post mobile phone images in realtime to my personal MovableType blog.

I'd call this the Mo-Fo (mobile-foto) system. Here's how I see it working: you signup and get a Mo-Fo email address. You configure your blog to have a Mo-Fo user that can post. Then you send your camera phone photos to your Mo-Fo account and voila! They're posted.

More ...


June 19, 2003

Beware of geeks bearing GIFs

The GIF patent is dead. Long live GIF.


June 19, 2003

Just Some Good ol’ Boys

The ongoing SCO/IBM drama insanity, can all be summed up as a Duke's Of Hazzard episode. HE-HA!


June 16, 2003

Beefing Little Girls: It’s What’s for Dinner.

Cool to be Real. A beef propaganda site by the National Cattleman's Association: Getting more beef into little girls one hit at a time... (anyone else find this disturbing?)


June 2, 2003

Google Keywords

It's always interesting to see how people find my site. For the last few months I've been tracking the google refer keywords that brought visitors to my site. Here's what people search for. There's some wierd keywords and phrases that link to studio2f...


April 15, 2003


This is a fascinating UI widget. I haven't decided if I think it's a functional interface value-add or something that's going to end up a mess on the desktop. I can imagine my desktop having heaps o' Piles . I'm not sure I'd be able to find anything. And how is this information grouping handled through open/save dialog boxes? Must think about this...


March 3, 2003


RIPPED OFF. My site design was stolen by some hack calling himself a UI designer! He's framed the pages, but his source still has my code in it. Even his CSS has the formating to my Zoph photo database. What's wrong with this? He says he's a user interface designer... but he's getting user interface design jobs with MY user interface.