Wired magazine’s art directors have just discovered kerning. Next breakthrough they’re working on is ligatures, which will be dubbed “The Law of Letter-Mashups.”
Some of the Hoefler & Frere-Jones bashing in the comments isn’t fair. I’ve been madly in love with H&FJ’s Whitney since it’s release. My first use of it was on a revamping of the StudioOne logo in 2004. The before and after is below. It goes to show that my portfolio pages on this site haven’t been updated in over 5 years… Yikes. The updated logo isn’t “all that and a bag of chips”— but it’s a heck of a lot better than the original (designer unknown). Since this redo I think I’ve used Whitney far more than I should have.