November 10, 2004

Reading Assignments

There’s two completely unrelated memes I’ve been following for the last month that someone else may find interesting: Tufte’s mini-info-graphics and the debate that the “rumors of branding’s death have been greatly exaggerated.”

Inline display of information:

Branding:

Let’s not forget…

A brand is the intangible sum of a product’s attributes: it’s name, packaging and price, history, reputation and the way it’s advertised. —David Ogilvy

1 Comments

Some behavioral researchers recently re-hashed the classic Coke vs.Pepsi Clash of the Titans, and came up with the finding that Coke's branding is what gives it the edge.

I dug up a press release here: http://www.eurekalert.org/pub_releases/2004-10/cp-cvp101204.php

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